Be Bold , Be You ... Make Up For Ever
Super excited to share information with you! MAKE UP FOR EVER first brand campaign, which promotes individuality and self-expression, featuring renowned transgender fashion model Andreja Pejić and popular actress/fashion blogger Jamie Chung with cutting-edge makeup looks created by visionary celebrity makeup artist Mélanie Inglessis.“Be Bold. Be Unexpected. Be You.” brings to life today’s changing faces of beauty, encouraging everyone, everywhere to redefine beauty, explore, and celebrate the freedom of self-expression. The campaign, which launches today, includes in-store activations and events at Sephora, the sale of limited edition eye shadow palettes that were curated by Pejić and Chung and a transformation-centric social media challenge.
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