Make Up For Ever New Fall Products

Sunday, September 09, 2012 Unknown 1 Comments

NEW AQUA ROUGE

Calling all lip color addicts. MAKE UP FOR EVER is adding another make up bag must-have to its award winning Aqua range – Aqua Rouge. This new collection of smudge-proof, high-impact liquid lip color delivers the intensity and long-lasting coverage of a lip stain, with the eye-catching shine of a gloss.

Available in 12 shades from soft beiges to bold berries, Aqua Rouge’s double-ended tube provides

highly pigmented color in two simple steps: first apply your favorite opaque shade using the applicator,

and then top with the transparent gloss for a lacquered finish. Aqua Rouge was created for professional make up artists working backstage and on-set who desire products that don’t need to be touched up

Aqua Rouge provides 100% waterproof, kiss-proof color that will not transfer. A combination of high molecular weight polymers and volatile oils lock color on the lips and provide full coverage, to guarantee ultra-long wear. The formula also boasts mica for intense color payoff, and a gelling agent for comfortable and effortless wear.

Availability: $27.00 CDN

Exclusive at SEPHORA or makeupforever.ca

BLACK TANGO: FALL 2012

Inspired by MAKE UP FOR EVER Founder and Creative Director Dany Sanz’s love of Tango dancing, MAKE UP FOR EVER introduces the limited edition Black Tango Palette for fall 2012. This bold yet feminine palette features four exclusive new shades of their award-winning Aqua Cream shadows that are guaranteed stay put all night long on the dance floor. Dany learned to dance the Tango at the age of three and has been a longtime fan of this very colorful art form. In 2011, Jean-Luc Don Vito, a world renowned Tango make up artist who is one of Dany’s former students, invited her to join him in Argentina to do the make up for “Tango Argentino,” a high profile showcase organized by the city of Buenos Aires that featured some of the country’s most famous dancers. After returning from Argentina, Dany was excited to create a collection that celebrates Tango and embraces its passion and fire. Tango dancers from all over the world have used MAKE UP FOR EVER products for years, so Dany wanted to modernize the more traditional color palette of reds, oranges and pinks to include vibrant shades of blue and green which are favored by Tango’s younger new audience. Dany also wanted the palette to focus on the eyes, because dancers always want their eyes to be visible no matter how far away the audience may be from the stage.

NEW Black Tango Palette

Their high performance Aqua Cream shadows are now available in rich shades of black with red, green and blue

jewel tones, as well as ivory for highlighting. The colors are reminiscent of the artistic elegance and femininity of

Argentine Tango dancers. The sleek, lace embellished palette is equipped with airtight flip-top caps to keep each Aqua Cream fresh, along with a mirror and a double-ended, flat, nylon bristle brush for easy application. Just like our existing Aqua Cream range, the new shades are completely smudge-proof for a dramatic look that lasts, no matter the occasion.

Dany’s Tango How To:

Using the flat bristle brush, apply one of the colored Aqua Cream shades to your eyelid, blending it from the lash line to the crease.

Next, apply the same Aqua Cream shade under the eye by running the tip of the brush along your lower lash line. For added dimension,swipe the ivory Aqua Cream onto the brow bone. Finish the look with

Aqua Eyes #0L in black, and Aqua Smoky Lash mascara.

SRP: $50.00 CDN

All products will be available in Sephora stores and in the MAKE UP FOR EVER Boutique in September 2012.