LADY GAGA FAME Fragrance " Black to Clear "
Lady Gaga is to Launch LADY GAGA "Fame", the first fragrance from Haus Laboratories Fragrance to debut this month, September 2012.
Multi-platinum and Grammy Award-winning artist Lady Gaga announced her worldwide release of her first fragrance, LADY GAGA FAME, due to hit stores September 2012. Gaga’s first fragrance, released through the Artist's own HausLaboratories in association with Coty, is the latest breakthrough expression of her creativity.
Bound to surpass all norms and standards in the fragrance industry with its innovative technology, LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with LADY GAGA FAME.
Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.The innovations in LADY GAGA FAME go beyond the black-to-clear fluid: the olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure -a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambacembodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna levelling out the whole fragrance and giving LADY GAGA FAME its signature as a scent.
"Enjoy the first ever fragrance from HausLaboratories. Fame, a beautiful prospect with a dark heart. X GAGA" said Lady Gaga
Canadian Distribution ( CDN $)
Gaga FAME Eau de ParfumUltimate Masterpiece100ml $89.00
•Shoppers Drug Mart/Pharmaprix, Sephora and The Bay Lady Gaga FAME Eau de Parfum50ml $59.00
•Shoppers Drug Mart/Pharmaprix, Sephora and The Bay Lady Gaga FAME Eau de Parfum30ML $39.00
•Shoppers Drug Mart/Pharmaprix and Sephora OCTOBER 2012:Lady Gaga FAME Eau de ParfumUltimate Masterpiece100ml $89.00
•Sears Rollout Lady Gaga FAME Eau de Parfum30ML $39.00
•Rollout to drugstores across Canada. Lady Gaga FAME Eau de Parfum50ml $59.00
•Rollout to drugstores and Sears stores across Canada. DECEMBER 2012:Lady Gaga Black Body Lotion 200ml $29.00
•The Bay, Sears, Sephora, Jean CoutuPHOTOGRAPHY:LADY GAGA FAME EAU DE PARFUM ULTIMATE MASTERPIECE 100ML:(THE ONLY BOTTLE SHOT TO BE FEATURED IN EDITORIAL)
Check out the Fragrance Trailer Here
Check out the Fragrance Video Here