Despite their roaring popularity as arguably the best boy band ever, One
Direction has been a trending phenomenon in the beauty world after the debut
of their full commercial for Our Moment on Saturday, August 24. Since the
release, the YouTube video has been viewed 1,719,569 times, and the
announcement tweet has received 25,122 retweets and 26,242 favorites!
One Direction launched an exclusive behind-the-scenes look into
the creation of the scent and the hugely popular launch video. The 'Journey
of the Fragrance' film will be available on
www.onedirectionfragrance.com at 1pm
EST on September 4th. The film includes exclusive interviews with Harry,
Liam, Louis, Niall and Zayn talking about the creation of their fragrance
and the launch video.
Additionally, on August 27,
One Direction's interview with anchor Cynthia
McFadden aired on ABC's "Nightline." The segment focused on the band's tour,
and the release of their movie "This Is Us," and their fragrance brand was
also mentioned, during a discussion of how One Direction has leveraged their
success to surpass just being musicians and becoming a brand. In Part 1 of
the below video, at approximately 12:42AM, Cynthia says, "One Direction is
more than a band, it is a business, stoked by a merchandising engine of
backpacks and t-shirts, perfume and books."
Our Moment -
