Sui He for Shisedo

Friday, October 05, 2012 Unknown 0 Comments

The rising star in fashion will be featured in new global advertising. With Shiseido’s global advertising campaign launching in the US and Japan in January 2013 , and in other countries shortly afterward, international model Sui He will become the new face of Shiseido Makeup. Shiseido Artistic Director Dick Page, along with company executives, hand-selected Sui He for her ideal alignment with the brand’s modern and international beauty aesthetic. Sui He will also represent Shiseido's skincare and suncare lines in Asia. Originally from Wenzhou, China, Sui He broke into the international style scene after becoming the first Asian model to open for Ralph Lauren in the Fall/Winter 2011 season. Represented by New York Model Management, Sui He has since become a standout on the runways of New York, London, Milan, and Paris, walking shows for designers such as Chanel, Tom Ford, Proenza Schouler, Donna Karan, Michael Kors, Oscar de la Renta, Dolce & Gabbana, Alexander McQueen, Lanvin, Hermes, and Christian Dior. She has shot with many of the world's foremost photographers and has been featured on the cover of Vogue China, Vogue Nippon and Pop to name a few. She is also the first Asian model to be on the cover of W and V magazine in recent years. Sui He’s success on the global stage, like Shiseido’s own growth in the cosmetics industry, sprang from strong Asian roots. A perpetual innovator, Shiseido is one of the oldest cosmetics and skincare companies in the world, celebrating its 140th anniversary this year. “Sui He embodies Shiseido’s holistic sense of beauty - her look is both fresh and elegant, with a poise and subtlety of expression that give her a strong, creative and timeless quality. She seems to radiate a glow from within." says Hiroshi Maruyama, General Manager of the International Marketing Department at Shiseido Co., Ltd. "Sui He is a beautiful woman, of course, but she is also graceful and intelligent with a sweet sense of humour. She wears her beauty lightly. She is a charming, and very welcome addition to the world of Shiseido,” said Dick Page.