NYFW: ANN YEE – FALL / WINTER 2014 ( Aveda Artist )

Tuesday, February 12, 2013 Unknown 0 Comments

February 12, 2013
AVEDA TREND REPORT
NEW YORK FASHION WEEK FALL/WINTER 2014

ANN YEE – FALL / WINTER 2013
Aveda Global Styling Director Allen Ruiz created what he referred to as “controlled chaos” – a full-bodied, texturized halo of hair – for the Ann Yee Fall/Winter 2013 show.
The inspiration for Ann Yee’s clothes came from Black Mountain College, a beatnik liberal arts college founded in the 1930’s that was a unique educational experiment for artists and writers and an important incubator for the avant garde. “Ann wanted a progressive style to complement her collection. The look is woodsy and idiosyncratic in spirit, with a dim romantic undercurrent,” said Allen Ruiz, Aveda Global Styling Director.


Step 1: Prep with Aveda Pure Abundance™ Style Prep™ and blow dry with fingers directing hair away from face. This will add the texture and volume needed to create this look.
Step 2: Mist small triangular-shaped sections of hair with Be Curly™ Hair Spray. Working horizontally from the nape, wrap each section of hair around an extra-large U-pin in a figure-8 pattern. Secure each with a small clip.
If you don’t have U-pins, twist pieces of tinfoil into a U shape. The foil will conduct heat just as well as the U-pins.
Step 3: Hold each section with a flat iron for 15 to 20 seconds to set the shape. Once cool, gently release the pins and brush hair with a wide-toothed comb.
Step 4: Backcomb a few sections on the top and sides of the head to create volume, working from the hairline back to the crown and just above the ears, carefully maintaining some definition in the curls above the forehead.
Step 5: With your fingers gently direct hair back and away from the face and then divide into two sections – as if to do pigtails. Tie these sections in a knot at the nape, tucking ends while folding hair toward center to create a twist. Secure with bobby pins and finish with Aveda Control Force™ Firm Hold Hair Spray