Lancôme signs Betty Boop™ and reinvents movie star eyes

Tuesday, July 03, 2012 May Nguyen 1 Comments

With the launch of its brand new mascara Hypnôse Star, Lancôme is reinventing glamour and
creating on-line surprise with an unexpected film created by Joann Sfar. It showcases supermodel
Daria Werbowy and Betty BoopTM, in a blend of cartoon and reality. Boop Oop a Doop!
Hypnôse Star, the latest mascara from the Lancôme brand, is a concentrate of technology whose dual-faceted brush caresses lashes to boost their volume at the root, while procuring a curl that’s pure Hollywood. Inspired by the world of film, sequin-clad Hypnôse Star is a superstar among mascaras, bringing glamour up to date ina playful way. A star is born !
To showcase it in all its glory, Lancôme imagined “Star Eyes”, a stunning film written and directed by French
director Joann Sfar, multiple César-winner for his films “The Rabbi’s Cat” and “Gainsbourg: A Heroic
Life”. He has orchestrated this groundbreaking encounter between Daria Werbowy and Betty
BoopTM with style and daring in equal measure, in a spectacular blend of cartoon and reality. The
pitch: in the wings of a film set, two women are practising their lines. In the midst of their stage fright and
blossoming friendship, one entrusts the other with the eternal secret of the biggest stars …
An utterly original film that blends the codes of 30s Hollywood cinema with contemporary glamour,
combining the mischievous gaze and incredible sensuality of Betty BoopTM with Daria Werbowy’s modern
beauty. Worldwide unveiling on the 2nd of July 2012 on Youtube and the Lancôme sites.

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May Nguyen